Risk Adverse Shoppers
Submitted by Northwest Harley Blog
Taking a page from the Hyundai play book, Seacoast Harley-Davidson and the Rochester H-D shop have implemented what is called the “Walkaway® Vehicle Return Program.”
Designed to provide a unique way to help consumers in a challenging economic environment (read: “Got laid off down at the factory…”) that offers up financial protection for the risk adverse consumer. Promotion details on what constituted a ‘life-changing’ event were not readily available and required a discussion at the dealer.
This is unprecedented. Not only in the financial offering/protection, but that a dealer would cut against the corporate “grain” and offer up a program independent of the factory. It’s not clear if the program is endorsed by exec’s or if company management huddled up in a conference room and compared this program to Adam Lamberts crash and burn sitar version of ‘Ring of Fire‘ on American Idol last night.
Photo courtesy of Seacoast H-D.
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