Milwaukee Harley Stock Gimmick
Submitted by Northwest Harley Blog
We all know that winter places an icy grip on motorcycle purchases and often chills sales. It’s just a slow time even in a good year let alone during the “mother” of all financial deep freezes.
But, along comes a motorcycle sales concept that I don’t understand. Buy any 2009 Harley-Davidson motorcycle from Chaz Hastings Milwaukee dealer and they’ll give you 50 shares of HOG. At today’s market price you could convert it (before taxes and fees) into $812.00. If you buy a 2008 model you’ll receive 100 shares! Will this promo really increase motorcycle sales?
A sales promotion attaching a manufactured product to its stock with a financial meltdown makes no sense?! Harley stock has lost more than 60% of its value (like most stocks!) in the last 3 months. It might be a good buy if you can predict when things will turn around, but the financial news has been downright depressing and looks to continue. News on any given day is “bail-out de jure”. I would think Harley would want to distance themselves from topics that remind customers of just how bad the financial market is and stick to exploiting the bad boy or naughty vs. nice image.
Free is free, but why the dealer wouldn’t offer up a year of free fuel or any number of other worthwhile promo’s (free motels, free fly-n-ride, interest rate buy down, free 110cu in kit, free clothing, Toy Run donations, etc.) which help reinforce motorcycle riding rather than “drive-by” broker management…defies logic in my view.
Disclosure: the author owns no HOG.
Stock certificate courtesy of HD
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